"Generation Sustain" was the bi-nom given to the co-working space overlooking the Bridge of Flowers in Shelburne Falls, Massachusetts in its inagural year 2009 by Caleb Dean.

  Caleb, a Shelburne native and a recent Umass-Amherst graduate, wanted to see if he could create a business environment for himself and other young professionals who were a part of the newly evolving Hidden Technology economy.

Caleb and his colleagues, Tory Hannah, and Jen Kehoe have all taken jobs that have taken them from Shelburne Falls and turned the fledgling business over to Mike McCusker the building's owner who invested heavily in a security system and changed the name in 2011 to "The Bridge of Flowers Business Center."